Industry icon

Pamela McCoy is considered a fashion icon as well as a trend and jewelry expert in the television home shopping industry. She has 28 years of television experience including 18 years hosting the 6-9pm prime time slot at ShopNBC with her husband Wes. She has a passion for design that includes fashion and home as well as fine jewelry with classy upscale details. She believes that elegance is always in style! She is a GIA graduate with certifications in diamonds, colored gems, and precious metals. Her ability to identify trends and create relationships with viewers has translated into many successes.

Confidence is a woman’s
greatest accessory

Throughout history, there has always been a connection between fashion and jewelry. Pamela’s love of both has led to a jewelry collection that creates an elegant aspirational look that women can afford and will love. The lines are classic with a fresh update in style and diamonds maximized by their settings. The result is radiant! Her gold collection boasts of tasteful grandeur. Her luxurious large silhouettes, animal motifs, and timeless elegance won’t be found anywhere else. Pamela designs give you something others don’t – the best quality this industry has to offer.


Pamela’s trademarked symbol of strength is featured throughout all of her collections.
It is an emblem that reflects her unfailing quest to empower all women.